Alec Burns

Alec is the Lead Amazon Strategist at Fluid Digital, with extensive experience in paid advertising for ecommerce. He develops and manages the Amazon marketing strategies for brands in the world's biggest marketplace.

3 minute read

3 Reasons Why High Quality Content & Imagery Is Crucial on Amazon

High-quality content and images on Amazon couldn’t be more important for differentiating your products. 56% of shoppers go straight to Amazon when they start looking for their next purchase, with the levels of competition ever-increasing as the platform’s market share grows. From the start to the finish of the customer journey, you need to take every opportunity to show shoppers why your product is the one for them, and one of the best ways to do that is with unique, informative and compelling content.