Jeannie Corfield

Jeannie is Content Marketing Manager at Fresh Relevance. She writes and edits content that helps ecommerce marketers get their jobs done.

3 minute read

How to create a more personal content experience with behavioral targeting

Consumers have been trained to expect a flawless digital shopping experience. Anything less leads to website bounces, abandoned shopping baskets and email disengagement. Marketers can stand out by delivering a streamlined content experience: one that inspires shoppers and helps them easily find what they need.  That’s where behavioral targeting – also known as behavioral marketing - comes in.