Rabia Qureshi

Rabia serves as Chief Customer Officer at GPMD. Her time is mainly focused on customer-related activities. This involves developing client strategies as well as implementing added value initiatives for all of GPMD's clients.

3 minute read

How To Create Personalised Content Experiences at Scale

The competitive landscape for retailers to get their products out into the world is becoming more and more complicated by the day, and yet there are some who have managed to stay ahead of the curve. It appears they are be operating on a different level to everyone else. In reality, many of these brands have simply mastered the foundational principle of when, how and where to reach their audience through their content.