Zsuzsa Kecsmar

Zsuzsa is CMO and co-founder of Antavo. She manages the marketing team, talks with experts all over the world, holds webinars and edits all kinds of content. (It’s really a lot of editing, but she loves it!)

3 minute read

How to Increase Relevancy for Your E-Commerce Store With Loyalty Content

In today’s crowded e-commerce market, the key to success lies in one’s ability to stay relevant in customers’ eyes. Why? Because 91%  of consumers are more likely to shop with brands that recognize them, remember them, and provide relevant offers and recommendations - according to Accenture. The ability to treat customers in a personalized way can be a powerful differentiator, but only if you have the data and the means to properly showcase the experience.